Your next TikTok campaign starts here.

Klawt is connecting brands with nano and micro TikTok creators across Africa.

The Problem We Solve

Creator campaigns
shouldn't be this hard.

Running a TikTok creator campaign in Africa without a network means weeks of DMing strangers, negotiating individually, chasing deliverables, and paying people you've never vetted. Most brands either give up or overpay an agency to do it badly.

Klawt removes that friction. We've built a network of nano and micro creators across Nigeria: vetted, briefable, and ready to work. You tell us what you need. We match the creators, manage the brief, coordinate delivery, and handle payments. You deal with us, not twenty individuals.

The Process

Four steps.
One email to start.

The whole process is designed to be low-effort on your side. You make one decision upfront (the brief) and we manage everything after that.

Step 01

You send a brief

Send us your campaign goal, target audience, content type, and timeline. No forms, no lengthy onboarding. Just tell us what you're trying to do.

Step 02

We come back with options

Within a few days, we'll propose a shortlist of creators matched to your brief, with their profile, niche, and audience. You choose who you're comfortable with before anything is confirmed.

Step 03

We run the campaign

Once you've approved the creators and agreed the brief, we take over. We onboard creators, manage the content process, and flag anything that needs your input. No chasing. No spreadsheets.

Step 04

You get the content

Creators post. You receive all live links and a campaign summary. We settle creator payments: one invoice to us, not ten conversations with individuals about what they're owed.

Who It's For

You know your
audience. We know
the creators.

Klawt is a good fit if you want to run a TikTok creator campaign but don't have the time or contacts to source and manage creators yourself. We're particularly focused on brands targeting African audiences, where culture, language, and context matter more than reach alone.

🏦
Fintechs & Apps
Creators who talk about money, savings, and tech in a voice that earns trust rather than selling at people.
🛍️
FMCG & Retail
Product shown in real Nigerian kitchens, markets, and homes. Not polished footage that feels imported.
🎉
Events & Experiences
Awareness before the event. Authentic coverage during it. Creators who are already embedded in the culture you're activating.
👗
Fashion & Lifestyle
Creators whose own aesthetic aligns with yours, so the content feels like a recommendation, not an obligation.
🍽️
Food & Restaurants
Someone who genuinely loves your food talking about it will always outperform someone who doesn't.
📡
Telecoms & Tech
Creators who explain things plainly, in the register and language their audience actually uses.

Whatever the niche,
there's a fit.

The right creator isn't just someone with an audience. It's someone whose content your audience already watches. Our network spans a wide range of categories, so the match tends to feel natural, not forced.

Creator niches on Klawt
Comedy
Fashion
Food
Beauty
Music
Fitness
Tech
Campus Life
Skits
Lifestyle
Entertainment
Street Culture
Comedy
Fashion
Food
Beauty
Music
Fitness
Tech
Campus Life
Skits
Lifestyle
Entertainment
Street Culture
Parenting
Sports
Travel
Relationships
Cars & Culture
Afrobeats
Yoruba Content
Igbo Content
Hausa Content
Nigerian Pidgin
Health
Fintech
Parenting
Sports
Travel
Relationships
Cars & Culture
Afrobeats
Yoruba Content
Igbo Content
Hausa Content
Nigerian Pidgin
Health
Fintech

No lengthy forms, no automated responses. You'll hear from a real person who can actually help.

Send Us a Brief →
Common
questions.
How do I get started? +

Send a brief to hello@klawt.africa. It doesn't need to be long or formatted. Just tell us what you're promoting, who you're trying to reach, what kind of content you have in mind, and when you're looking to run it. We'll come back to you within a couple of working days with a response and, if it's a good fit, a proposal.

What does it cost? +

Pricing is built per campaign. It depends on the number of creators, the content format, and the timeline. We'll give you a clear, itemised breakdown before anything is confirmed. There are no retainers and no hidden fees. You'll know exactly what you're paying and what you're getting before you commit to anything.

How are creators chosen for my campaign? +

We shortlist creators based on your brief, matching on niche, tone, audience, and format. You'll see each proposed creator before we proceed. If someone isn't right for your brand, you tell us and we adjust. Nothing is assigned without your sign-off.

What if the content doesn't meet our brief? +

The brief is the agreement. If content comes back and genuinely doesn't meet what was agreed, we work with the creator to revise it. We're a small team, which means when something goes wrong, you're not navigating a ticketing system. You're talking to someone who can actually fix it.

Do we have to be a Nigerian brand? +

No. We work with any brand (local, pan-African, or international) whose campaign is genuinely targeted at Nigerian or African audiences. What matters is that the brief makes sense for the creators we work with and the audiences they speak to.

You're a new network. Why should we take a chance? +

Fair question. We don't have a catalogue of past campaigns to show you. What we do have is a clear process, a real creator network, and a straightforward approach: no retainers, no locked-in commitments, nothing owed until you've seen a proposal and agreed to it. The first conversation costs nothing. If it doesn't feel right, you walk away. If it does, we run a campaign and you judge us on that.

One email. That's it.

TELL US WHAT you're trying to do.

No commitment. No forms. No sales call before you're ready. Just send us a rough brief and we'll tell you honestly whether we can help and what it would look like if we did.

Send Us a Brief →